Retail Distribution Management

More Facebook demographics

chriscooney — Fri, 02 May 2008 03:52:39 +0000

http://www.quantcast.com/facebook.com/demographics

Facebook Demographics

chriscooney — Tue, 29 Apr 2008 06:43:15 +0000

Overall, your “How I Use Facebook” papers were amazing. Very insightful, sometimes quite funny, and rather detailed.

There were some assumptions about Facebook’s demographics and you might want to reconsider your view that only “college students” are on Facebook. It is just under a year old, but this report shows the 25-34 demographic as the fastest growing segment on Facebook. All those first-generation Facebook users are graduating.

If you’re interested in such things, you can poke around specific sub-sets of the overall Facebook user demographics for yourself using the methodology described in this post: Facebook Market Research Secrets.

Extra Credit Assignment

chriscooney — Tue, 29 Apr 2008 04:03:42 +0000

Didn’t do so well on one of your quizzes? Need that extra bit to boost your grade?

Help the University test the usability of some new Web content groupings and earn a quick 10 EXTRA CREDIT POINTS.

http://uidaho.optimalsort.com/architecture-sort/
(LINK UPDATED)

Read the instructions on the page, fill in your email address and answer the question about what you woudl look for at a college Web site. Then complete the exercise on the following page. That’s it!

Remember there is no “wrong” answer and you will not be graded on your performance, just that you complete the exercise. That said, please do take the time to complete the exercise as best you can

Computers in Class

chriscooney — Sun, 27 Apr 2008 16:06:02 +0000

Doonesbury’s take on how computers are used in the classroom.

FINAL REVIEW (4/22)

chriscooney — Tue, 22 Apr 2008 22:12:41 +0000

bus425_final_review

Presentation – 4/17 (Chapter 19)

chriscooney — Thu, 17 Apr 2008 22:17:52 +0000

Presentation – Chapter 19 (Customer Service)

FINAL EXAM update

chriscooney — Thu, 17 Apr 2008 21:13:10 +0000

FINAL EXAM – Monday, May 5th: 3-5pm

Will be 50 multiple choice questions
Will be about 30% questions from new material
- Chapters 12, 16, 18, 19
- Mike McCollough’s lecture on “Buying”
- Dropped Chapter 10 and 17
70% questions from previous chapters
Will have extra credit essay questions
TIP: Review EXAMS #1 and #2 to see what you missed

How Zappos became No. 1

chriscooney — Tue, 15 Apr 2008 14:00:03 +0000

An older but very relevant article about Zappos and how they used customer service to rise to the top of the $3 billion online shoe market.

Shoe In - from CNN Money

Student Evaluation form available

chriscooney — Sun, 13 Apr 2008 19:30:52 +0000

The student evaluation form for BUS 425 is available on VandalWeb.

Take a moment to let me and the rest of the college faculty know what you thought of the class.

It’s All About Experience

chriscooney — Sun, 13 Apr 2008 18:43:16 +0000

Very good article in Business Week. Makes the case that with the decrease in time to market, product innovation no longer offers the sustained competitive advantage it once did.

Identifies experience management as the new way to create this advantage. The W Hotels example from the last class is a good example of a retailer creating value and customer loyalty through the overall experience they create. This is very relevant to our discussions about Branding, Store Design and Customer Service.

It’s All About Experience – Business Week