More Facebook demographics

http://www.quantcast.com/facebook.com/demographics

Facebook Demographics

Overall, your “How I Use Facebook” papers were amazing. Very insightful, sometimes quite funny, and rather detailed.

There were some assumptions about Facebook’s demographics and you might want to reconsider your view that only “college students” are on Facebook. It is just under a year old, but this report shows the 25-34 demographic as the fastest growing segment on Facebook. All those first-generation Facebook users are graduating.

If you’re interested in such things, you can poke around specific sub-sets of the overall Facebook user demographics for yourself using the methodology described in this post: Facebook Market Research Secrets.

Extra Credit Assignment

Didn’t do so well on one of your quizzes? Need that extra bit to boost your grade?

Help the University test the usability of some new Web content groupings and earn a quick 10 EXTRA CREDIT POINTS.

http://uidaho.optimalsort.com/architecture-sort/
(LINK UPDATED)

Read the instructions on the page, fill in your email address and answer the question about what you woudl look for at a college Web site. Then complete the exercise on the following page. That’s it!

Remember there is no “wrong” answer and you will not be graded on your performance, just that you complete the exercise. That said, please do take the time to complete the exercise as best you can

Computers in Class

Doonesbury’s take on how computers are used in the classroom.

FINAL REVIEW (4/22)

bus425_final_review

Presentation - 4/17 (Chapter 19)

Presentation - Chapter 19 (Customer Service)

FINAL EXAM update

FINAL EXAM - Monday, May 5th: 3-5pm

• Will be 50 multiple choice questions
• Will be about 30% questions from new material
  • Chapters 12, 16, 18, 19
  • Mike McCollough’s lecture on “Buying”
  • Dropped Chapter 10 and 17
• 70% questions from previous chapters
• Will have extra credit essay questions
• TIP: Review EXAMS #1 and #2 to see what you missed

How Zappos became No. 1

An older but very relevant article about Zappos and how they used customer service to rise to the top of the $3 billion online shoe market.

Shoe In - from CNN Money

Student Evaluation form available

The student evaluation form for BUS 425 is available on VandalWeb.

Take a moment to let me and the rest of the college faculty know what you thought of the class.

It’s All About Experience

Very good article in Business Week. Makes the case that with the decrease in time to market, product innovation no longer offers the sustained competitive advantage it once did.

Identifies experience management as the new way to create this advantage. The W Hotels example from the last class is a good example of a retailer creating value and customer loyalty through the overall experience they create. This is very relevant to our discussions about Branding, Store Design and Customer Service.

It’s All About Experience - Business Week